Digital Marketing Specialist (B2B)

10719 Requisition #
Thanks for your interest in the Digital Marketing Specialist (B2B) position. Unfortunately this position has been closed but you can search our 39 open jobs by clicking here.

•Bachelor’s Degree

•The ideal candidate has 3+ years programming campaigns using marketing automation software or has certified expertise in a leading marketing automation software platform and has a passion for marketing and demand generation, a data driven mindset, an orientation toward process, and strong execution skills.

•Previous email marketing experience and in executing marketing campaigns in Pardot and supporting list uploads

•Certification in a marketing automation platform preferred

•Experience with web content management systems as well as HTML skills

•Managing data fields for hygiene and segmentation

•Setting up invites and registration pages for marketing programs

•Providing reporting on programs and campaigns

•Demonstrates a strong understanding of marketing automation best practices, understands how to interface with extended teams, and shares information and best practices with counterparts

•Experience working with systems that integrate with Salesforce preferred

•Experience with Database Augmentation/Hygiene, Lead Scoring initiatives

•Must have exceptional problem-solving skills, able to work independently, demonstrating a high level of initiative.

•Must have ability to translate business requirements into process and visual designs.

•Must have strong communication skills (written/verbal), preferably with experience using online meeting tools.

•Must have ability to facilitate communications between stakeholders from all levels of the organization and to objectively identify and resolve conflicts.

•Must be capable and comfortable multi-tasking between concurrent projects and tasks.

•Must be able to adjust easily to changing priorities.

•Experience working with Pardot, Adobe Content Management System or other leading marketing automation system.

•Experience working in a highly-integrated systems' environment.

•Experience supporting sales and marketing teams.

•Experience with agile methodologies desired.

Job Location

Capella University
Capella Tower
225 S. 6th St., 9th Floor
Minneapolis, MN 55402

This is an on-site position located at Capella’s downtown Minneapolis headquarters. It requires the ability to work in downtown Minneapolis and in a high-rise corporate office setting. Typical of a corporate office setting, Capella’s office space:
  • is designed with an open work space setting and common fluorescent lighting
  • includes frequent co-worker interaction and corresponding noise levels
  • is subject to inside environmental conditions
Sedentary work:
  • this role is mainly a sedentary role with frequent sitting and occasional walking and/or standing.
  • this role involves frequent usage of a telephone, PC and standard monitors.
  • this role has minimal lifting requirements, may require exerting up to 10 pounds of force occasionally and/or a negligible amount of force to lift, carry, push, pull or otherwise move objects
Requires minimal (0–10 percent) business travel:
  • may occasionally require travel to on-site Capella events such as Commencement or off-site Capella University leadership meetings as requested and based on business needs. All travel must be pre-approved and arrangements made according to Capella’s policies/procedures.
  • the University’s general office hours are Monday through Friday from 8 a.m. to 5 p.m. CST. Work hours and starting times may vary depending on the job and the business needs. Some positions will have a specified starting time, and may be earlier or later, depending upon business requirements.
  • the normally scheduled workweek for all full-time employees consists of 40-45 hours.
About Capella University

Capella University is an online university built on graduate degrees, with more than 35,000 students throughout the U.S. and in other countries. Founded in 1993 to provide advanced educational opportunities for working professionals, Capella has become a national leader in online education, offering bachelor's, master's, and doctoral programs. The university's success is built upon a culture that promotes human potential, achievement, innovation, integrity, collaboration, and teamwork. Capella Education Company (CPLA), parent company of Capella University, is publicly traded on the NASDAQ. Capella Education Company was named to the Inc. 500 Hall of Fame for being listed as one of the nation's fastest-growing companies for 7 consecutive years. Capella University is accredited by The Higher Learning Commission. The Higher Learning Commission is among the 6 regional accrediting bodies recognized by the U.S. Department of Education. Regional bodies accredit colleges and universities; national bodies accredit trade and vocational schools.

Higher Learning Commission contact information:, 800.621.7440

Equal Employment Opportunity

Capella is committed to the development of a multicultural environment. We seek greater diversity in our faculty and staff to broaden our academic experience and to reflect the diversity within our learner community. We value the input of multiple viewpoints and perspectives across the university and our corporate offices. Our goal is to create academic and business communities that are rich with cultural, social and intellectual diversity. Capella is an Equal Opportunity/Affirmative Action/Disabled and Protected Veteran employer. Visit the link below to access the EEO is the Law poster.

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