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Description

 

The Portfolio Marketing Manager (PMM) serves as the marketing lead for the Schools of Business, Technology, Education and Public Service Leadership.  In this role, s/he manages integration of marketing strategies across our low cost channels like website, email marketing, referral, and enrollment services, functions as subject matter expert, partners with channel owners and other Portfolio Marketing Managers to optimize messaging and conversion.   The PMM possess a deep understanding of his/her priority products, target market(s), value propositions, and competitive environment.  S/he is able to translate business strategies and insights into marketing strategies that differentiation and conversion.  The PMM partners with teams across marketing, sales and business teams to effectively bring new products to market, and develops key messages and claims that drive conversion.   S/he uses analytics to generate business performance insights and trends, and helps make recommendations that drive growth.

 

Responsibilities

  • Acts as the marketing SME for the Business, Technology, Education and Public Service Leadership verticals inclusive of:
    • Products
    • Target market/audience
    • Value propositions and differentiators
    • Key messages
  • Responsible for partnering with channel owners and colleges’ business teams to drive vertical specific initiatives including:
    • Brand Experiences (1:1)
    • Website / digital platforms
    • Creative
    • Market Research and Insights
    • Faculty
    • Enrollment Services
     
  • Partners with Analytics, business partners, and channel owners to understand business performance and proactively make recommendations
  • Co-owns the review and approval of copy and creative for all prospect facing marketing content for Business, Technology, Education and Public Service Leadership
  • Responsible for awareness of Capella’s competitive marketing position within the Business, Technology, Education and Public Service Leadership marketplace.
  • Support the development of Business, Technology, Education and Public Service Leadership marketing strategy, content, and execution for key initiatives
  • Leads the creation of new claims and subsequent legal review process necessary to bring them to market effectively
  • Will act as a key support to the Manager of Marketing during the annual planning process
  • Monitors  performance and provides recommendations on the future direction of work for the Business, Technology, Education and Public Service Leadership verticals
  • Partners with business teams and Enrollment Services to improve the prospect experience and positively impact conversion
  • An active member of multiple cross-functional teams, driving strategic decisions for the Business, Technology, Education and Public Service Leadership verticals
  • Responsible for sharing results on strategies and tactics with leadership



Qualifications

  • Bachelor’s degree required
  • 3-5 years of marketing experience preferred (preferably within cross/multi-channel)
  • Strong analytic skills
  • Strong writing and presentation skills
  • Client/stakeholder and project management skills
  • Ability to translate deep customer insights into content strategy approach that is personalized, relevant and strategic
  • Mastery of the following competencies; Business acumen, critical thinking, strategic thinking, and creating alignment
  • Comfort in a fast-paced, ever-changing and sometimes ambiguous, work environment
    Strong interpersonal skills and can work collaboratively with others

 

Location

Capella University
Capella Tower
225 S. 6th St., 9th Floor
Minneapolis, MN 55402


This is an on-site position located at Capella’s downtown Minneapolis headquarters. It requires the ability to work in downtown Minneapolis and in a high-rise corporate office setting.  Typical of a corporate office setting, Capella’s office space: 

  • is designed with an open work space setting and common fluorescent lighting 
  • includes frequent co-worker interaction and corresponding noise levels 
  • is subject to inside environmental conditions 

Sedentary work: 

  • this role is mainly a sedentary role with frequent sitting and occasional walking and/or standing.   
  • this role involves frequent usage of a telephone, PC and standard monitors.    
  • this role has minimal lifting requirements, may require exerting up to 10 pounds of force occasionally and/or a negligible amount of force to lift, carry, push, pull or otherwise move objects 

Requires minimal (0–10 percent) business travel: 

  • may occasionally require travel to on-site Capella events such as Commencement or off-site Capella University leadership meetings as requested and based on business needs. All travel must be pre-approved and arrangements made according to Capella’s policies/procedures.

 Workhours: 

  • the University’s general office hours are Monday through Friday from 8 a.m. to 5 p.m. CST. Work hours and starting times may vary depending on the job and the business needs. Some positions will have a specified starting time, and may be earlier or later, depending upon business requirements.
  • the normally scheduled workweek for all full-time employees consists of 40-45 hours.
About Capella

Capella University is an online university built on graduate degrees, with more than 35,000 students throughout the U.S. and in other countries. Founded in 1993 to provide advanced educational opportunities for working professionals, Capella has become a national leader in online education, offering bachelor's, master's, and doctoral programs. The university's success is built upon a culture that promotes human potential, achievement, innovation, integrity, collaboration, and teamwork. Capella Education Company (CPLA), parent company of Capella University, is publicly traded on the NASDAQ. Capella Education Company was named to the Inc. 500 Hall of Fame for being listed as one of the nation's fastest-growing companies for 7 consecutive years. Capella University is accredited by The Higher Learning Commission. The Higher Learning Commission is among the 6 regional accrediting bodies recognized by the U.S. Department of Education. Regional bodies accredit colleges and universities; national bodies accredit trade and vocational schools.


Higher Learning Commission contact information: https://www.hlcommission.org, 800.621.7440


Equal Employment Opportunity


Capella is committed to the development of a multicultural environment. We seek greater diversity in our faculty and staff to broaden our academic experience and to reflect the diversity within our learner community. We value the input of multiple viewpoints and perspectives across the university and our corporate offices. Our goal is to create academic and business communities that are rich with cultural, social and intellectual diversity. Capella is an Equal Opportunity/Affirmative Action/Disabled and Protected Veteran employer.  Visit the link below to access the EEO is the Law poster.  http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

  

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